The most important and obvious link to McLuhan's concept is that the club is very multicultural. Not only the crowd that comes to party at Crystal but also the promoters, staff, DJs, artists and dance performers are from all over the world. The one thing that makes Crystal stand out from the rest of the clubs in London is the fact that it has 6 different rooms named after cities from which it got its influences from. For example we have a room called "Paris" and the flair in that chill out lounge is very french and Paris-like (the architecture, the music, the paintings on the wall)! Another room would be Dubai in which we have an Arab theme!
The world is a global village- this concept also shows in the kind of nights and themes the club feautures as every night has a theme from a culture. Mondays it would be indian as Crystal plays Bhangra music and invites Punjabi artists- not only from London but also from other places like the US, Canada and India. Tuesdays are very spanish and latin american as the music is Salsa! The club features Salsa dancers who give performances throughout the whole night! This is how every night "promotes" a different culture and proves that London is one of the most urban and vibrant destinations in the world.
The world is a global village- LONDON is a global village!
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